A Minor Key

Constantly changing marketing devices to keep attracting the same dempgraphic group has its challenges. As a given set of people, in this case, fans, grow older, younger ones arrive to fill the vacancies. What would intice people to come to a ballpark 20 or even 10 years ago, no longer sells. McCoy Stadium in Pawtucket was my training ground, my stint in the minors, as it turned out to be. it was quiet, rustic, worn around the edges and condusive to making lifelong friendships.When the new ADA standards and mimimum number of seat requirements , mandated by MILB, were set, the park got a major facelift and renovation. Still, I my voracious appetite for the American experience could still be fed and I shot probably 30-40 games a year there.Things change and I accept that, better than most. Dimples turn to wrinkles and off you go. I went to mcCoy last night to help a buddy with his book and just enjoy the game with my pal, Betsy. An HD scoreboard and a cacophony of noise are the norm now. The place was packed, everyone was in bliss. ice cream was still sold in little plastic helmets. yes, even crazy vanilla, Lulu!

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